Author: RichardLFerguson2

The Hidden ROI of Better Souvenirs Great merch doesn’t just ring up quicker sales — it builds loyalty, strengthens your brand, and creates value long after guests head home. The right souvenir keeps doing the work for you, quietly and...

Merch That Doesn’t Just Sell — It Tells Your Story Without (or With) Words Every product your guest picks up is a little messenger for your mission. Whether the story is sculpted into the metal, printed on a backer card,...

Why Your Gift Shop Isn’t Just a Store — It’s a Storytelling Machine How to align your merchandise strategy with your mission — and turn your shop into a powerful extension of the visitor experience. Storytelling gift shop merchandise can...

The Secret to Moving More Merch Without Changing What You Sell Inventory tight? Budget frozen? Good news — you don’t need new products to increase sales. You just need your existing merchandise to work harder for you. Here’s how to...

How to Get Board and Staff Buy-In for Better Merchandise You know your shop needs better merch — but getting leadership, finance, or the education team on the same page? Totally different battle. Better products help everyone, but you have...

Why Custom Metal Goods Still Outsell Trendy Trinkets (and How to Design Ones That Work) Fads fade. Metal lasts. Here’s why custom metal souvenir merchandise is still the MVP of museum and attraction retail — and how to make sure...

Designing Premium Metal Merchandise That Serves Every Shopper Different guests want different things — and your product mix should meet them all where they are. Here’s how to build a premium assortment that covers everyday needs, story-driven moments, and collector-level...

The Hidden Costs of Cheap Merch (And Why Your Store Pays the Price) What looks like savings up front often bleeds you dry later — here’s how to protect your margins, your brand, and your sanity. “But it’s cheaper.” Yeah…...